SyncShelf guides · for business owners

Guides for shops and cafés that sell on delivery apps

These guides are for independent cafés, coffee shops, takeaways, convenience stores and off-licences that run their till on Square and also sell through Deliveroo, Uber Eats or Just Eat. Each one answers a question owners actually search for: how to change a price in each platform’s portal, what the platforms really charge, whether you’re allowed to charge more on the app, and how to reprice when your own costs move.

Fees, platform rules and inflation figures come from the platforms’ own pages and official statistics, with the date we checked them. Where something is our reading rather than a published fact, the guide says so. Nothing here is legal or tax advice, and your own partner agreement always wins.

Start here: it depends what you sell

The pricing advice is different for food-service businesses and for shops, because Deliveroo treats them differently. Pick the box that fits you, then read the section that matches your question.

Café, coffee shop or takeawayDeliveroo's Value Programme ranks restaurants on the markup across their top 20 sellers. Keep those under 10% to stay in the Good tier, price the rest of the menu by margin, and keep every price in step with your till.

Convenience store, off-licence or groceryShops are outside the Value Programme today. Price each line by margin so commission never takes a line below cost, and keep app prices in step with your till.

How the Value Programme tiers work. Checked 22 October 2026 against Deliveroo's Value Programme partner page.

Keeping your prices in sync

Step-by-step guides for logging in and changing prices in each platform's own portal, one platform per guide, and why one system should own your prices.

How to keep your Square and Deliveroo prices in sync — and the manual way to do itThe manual way, step by step, where it goes wrong, and the automatic way.Read guide →Square POS and Deliveroo: integration options for shopsSquare and Deliveroo integration options for shops: what each publishes, the manual export-and-upload route, connectors and where SyncShelf fits.Read guide →Deliveroo Partner Hub: how to edit your menu and pricesLog in to Deliveroo Partner Hub, find prices in Menu Manager, change and publish them step by step, and fix a half-updated menu. From Deliveroo's own help.Read guide →Uber Eats Manager: how to change your menu pricesLog in to Uber Eats Manager, find where prices live in Menu Maker, change them step by step, and fix a half-updated menu. From Uber's own help pages.Read guide →Just Eat Partner Hub (formerly Partner Centre): how to update your menu pricesLog in to Just Eat Partner Hub (formerly Partner Centre), change and publish menu prices step by step, and fix a half-updated menu. From Just Eat's own help.Read guide →Why your POS should be the source of truth for pricing (and inventory)One price, one owner: what goes wrong with four copies of a price, and how to fix it.Read guide →

Getting listed, fees and markups

How to get your shop on Deliveroo, what each platform takes, what Deliveroo's terms actually say about matching your shop prices, and how its Value Programme ranks your markup.

How to get your shop on Deliveroo (retail and grocery) and what it costsHow to register your shop for Deliveroo: who can sell, the Partner Hub sign-up steps, fees, timescales and what to prepare. From Deliveroo's own pages.Read guide →Does Deliveroo require your menu prices to match in-store?What Deliveroo's partner terms say about price parity, how the Value Programme tiers actually enforce it, and the markup maths that keeps your margin.Read guide →

Costs, margins and repricing

Official UK data on café margins, food, energy and menu inflation, and how to reprice without leaking margin on your delivery channels.

Café and coffee shop profit margins in the UK: what you really keepUK café and coffee shop profit margins from official ONS data, a worked cup of coffee line by line, and what VAT, wages and delivery commission take.Read guide →How inflation hits your café's prices — and why your menu rises faster than your shopping basketMenu-price inflation vs retail food inflation, with ONS and CGA Prestige figures, and three conclusions for pricing.Read guide →Food inflation for cafés and takeaways — what's actually driving your ingredient costs in 2026What is driving ingredient costs this year, the retail/foodservice wedge, and how to respond.Read guide →Energy costs and your café's prices — what the data says and how to respondHow energy bills feed café and takeaway prices, what Ofgem data shows, and how to price for a stepwise overhead.Read guide →Pricing and overheads: why active pricing beats annual repricingWhy pricing should be a habit, not an annual event, when overheads move monthly.Read guide →

Free calculators

If you’d rather work it out for one item, the calculators use the same maths as the guides and run entirely in your browser. The first three are for delivery-app pricing; the last two are general margin tools for any item. Nothing you type is sent or saved.

Delivery app pricing calculatorThree prices side by side for any platform: same £ profit, same % margin and under 10% markup, with what each keeps you and its Deliveroo tier.Open calculator →Deliveroo margin calculatorYour margin on one item after Deliveroo commission and VAT, the delivery price that matches your shop, and the Value Programme tier that markup would land in.Open calculator →Uber Eats margin calculatorYour margin after Uber Eats commission and VAT, and the price that keeps it level with in-store, with Uber’s own UK markup guidance.Open calculator →Margin calculator (and markup)Cost and selling price in, profit, gross margin and markup out. Or enter the margin you want and get the price.Open calculator →Markup to margin converterTurn a markup into a margin or a margin into a markup, with the formula and a quick conversion table.Open converter →

How to use these guides

Changing prices this week? Start with the sync guide for the platform you use, then check the result with the margin calculator.
Thinking of charging more on the app? Read the Deliveroo pricing-policy guide first. It covers what the terms say, how the Value Programme ranks your markup, and the maths that keeps your margin.
Costs going up? The inflation and energy guides give the current UK figures, and the active-pricing guide turns them into a repricing routine.

Get one of the first test spots

SyncShelf is in a free first test with a small batch of shops on Square and Deliveroo. Leave your email and we'll contact you when it's your turn. No cost, no commitment.