The short answer
- Who: restaurants, grocers and non-food retailers. You choose your business type at sign-up; retail sign-ups go through Deliveroo's team.
- Cost: commission on completed orders. No standard rate is published; yours is in your agreement.
- Time: “as little as 7 days” after onboarding, says Deliveroo.
- Paid: weekly, by bank transfer.
Deliveroo for business: who can sell
Deliveroo serves three kinds of business: restaurants, grocers and retailers. When you start the sign-up in Partner Hub, it asks “Which best describes your business?” and offers Restaurant, Grocery or Non-food.
- Grocery. Deliveroo says grocery partners can sell “fresh, dry, ambient and frozen products”, with permitted items set out in its Partner Policy. Orders are picked by scanning each item's barcode, with substitutions when something is out of stock.
- Retail (non-food). Deliveroo's retail offer covers “non-food, non-grocery retail categories”, including flowers, health and pharmacy, toys, baby products, pet supplies, beauty and wellness, DIY and hardware, stationery and gifting, electronics and gaming, and fashion and accessories. All items must follow Deliveroo's Restricted Items policy.
- Restaurants. Food made to order. Deliveroo asks restaurants for proof of a Food Standards Agency hygiene rating of at least 2.
Which category you list under is agreed with Deliveroo. You pick a business type to start, and for retail, Deliveroo's team contacts you before you go live. If you're a convenience store with a coffee counter, or a deli that also sells hot food, tell them what you sell and ask which category fits. It decides how your orders are picked and which Deliveroo rules apply.
Sources: Deliveroo Partner Hub sign-up · Deliveroo partner FAQs · Deliveroo: Grocery partners · Deliveroo: Retail partners, checked 22 October 2026.
Register for Deliveroo: the sign-up route
The route for a grocery or retail shop, in Deliveroo's own words where it gives them:
- On Deliveroo's partner site, click ‘Become a partner’ (or ‘Start selling’). It opens the sign-up page in Partner Hub.
- Under ‘Your business type’, choose Restaurant, Grocery or Non-food.
- Grocery: create your account and follow the sign-up process. Retail (non-food): fill in the form and Deliveroo's team gets in touch to get you started.
- In Partner Hub, complete the onboarding steps Deliveroo lists: add your menu, set your opening hours, add your bank details, choose a photography package and accept your agreement.
- Choose how you'll take orders: opt in to a Deliveroo tablet, or install the Deliveroo Order Picker app on a compatible Android device, and create logins for your staff in Partner Hub.
- Place a test order through the Deliveroo customer app and pick it in the Order Picker.
- Start accepting orders. Deliveroo says you can be up and running in as little as 7 days.
If you'd rather speak to someone first, Deliveroo's partner site also has a ‘Talk to sales’ form: you tell them about your business and “our specialist team will be in touch shortly to get you signed up”.
Sources: Deliveroo partner site · Deliveroo Partner Hub sign-up · Deliveroo partner FAQs · Deliveroo help: How to set up the Order Picker (3 Mar 2026) · Deliveroo: Talk to sales, checked 22 October 2026.
What it costs: what Deliveroo publishes about fees
Deliveroo is open about how it charges, and quiet about how much.
- Commission. “We charge a commission on completed orders, covering the reach, tools and support that come with being a partner.” No standard rate is published on the partner site.
- How the fee is calculated. The Partner Terms describe the Delivery Service fee as “a percentage of GMV (inclusive of VAT) per order, plus VAT at the prevailing rate”. In plain terms, the percentage is taken from what the customer pays, VAT included, and VAT is then added to the fee itself.
- Delivering yourself. With Marketplace+ you use your own staff to deliver, set your own delivery area, delivery fee and minimum order, and can request a Deliveroo rider when busy.
- Getting paid. Payments are calculated weekly, for orders completed Monday to Sunday, and paid by bank transfer. Your weekly invoice shows the commission charged, other fees (customer credit redeemed, refunds) and rebates (remade or cancelled orders).
- Prices. The Partner Terms say your Deliveroo prices “should be the same” as your in-store prices. Our guide to Deliveroo's pricing rules covers what that means in practice.
Deliveroo: what it publishes about fees and prices
- Commission: no standard rate is published on Deliveroo's partner site. Your rate is set in your partner agreement.
- Price parity: the Partner Terms say your prices "should be the same" as your dine-in or in-store menu (Delivery, Marketplace+ and Pickup sections).
- Refunds: if a customer shows a lower in-store price, Deliveroo can refund the difference and deduct it from your payout. That clause is in the Pickup section only.
- Markup policy: the Value Programme (restaurants only) gives a monthly tier based on the markup across your top 20 items, from Great (0%) to Action (35%+). Grocery and convenience partners are outside it today.
Sources, checked 22 October 2026: Deliveroo Partner Terms · Deliveroo partner site · Deliveroo Value Programme. Your own agreement wins.
Sources: Deliveroo: Restaurant partners · Deliveroo Partner Terms · Deliveroo: Marketplace+ · Deliveroo help: How invoices and payments work (27 Feb 2026), checked 22 October 2026.
How long it takes
Deliveroo's FAQ says it can have you “up and running in as little as 7 days”. That clock depends on you finishing the Partner Hub steps (menu, opening hours, bank details, photography package, agreement). Deliveroo then handles “the last steps including creating your menu and sending you your tablet”. For retail sign-ups through the form, Deliveroo doesn't publish a timescale: its team gets in touch.
The slowest part for most shops is the catalogue: getting every item's name, price, VAT rate, barcode and photo right. Do that before you sign up and the 7 days is realistic.
Source: Deliveroo partner FAQs, checked 22 October 2026.
What to prepare before you sign up
- Your catalogue, from Square. Square lets you export your item library as a spreadsheet: in Square Dashboard, go to Items & services > Items > Item Library, click Actions > Export Library and choose Excel or CSV. It gives you every item name, variation and price in one file to work from.
- VAT status and rates. Deliveroo's Partner Terms ask new partners for “applicable VAT amounts” for each item, and its bulk upload template takes a tax rate per item (0, 5, 12.5 or 20). Know whether you're VAT registered, and which items are zero-rated and which standard-rated. It also changes what you keep after commission.
- Barcodes. Grocery and retail orders are picked by scanning barcodes. Deliveroo's bulk template accepts up to 10 barcodes per item in EAN-8, UPC-A, EAN-13 or GTIN-14 formats, and each barcode must match the pack size you sell.
- Product images. For grocery, Deliveroo asks for JPEG files: a 16:9 hero image of at least 1920 × 1080 pixels, and item images of at least 1200 × 800 pixels, cropped to a square in the app. Images must be your own: Deliveroo doesn't accept stock images or pictures from search engines. Retail has its own image guidelines.
- A device. An Android phone or tablet running Android 8 or later for the Order Picker, ideally with a barcode scanner, or opt in to Deliveroo's tablet.
- Bank details, for weekly payments.
- PLU codes, only if you'll integrate a till. Deliveroo says you only need PLUs “if you use a POS or till system that requires PLU codes”.
Sources: Square Support: Bulk-import items · Deliveroo Partner Terms · Deliveroo help: Bulk Management CSV attributes · Deliveroo help: Upload your own images, grocery (26 Feb 2026) · Deliveroo help: Upload your own product images, retail (16 Feb 2026) · Deliveroo help: Order Picker FAQ (3 Mar 2026) · Deliveroo help: Add Point of Sale IDs (PLUs) (17 Feb 2026), checked 22 October 2026.
Will it pay? The margin question
Start with what the commission buys. Deliveroo tells prospective partners they will "appear in front of thousands of customers on our app" and says 73% of its customers "order exclusively with us each month" (its own Insiders Community Panel, Q2 2023); for grocers it promises "higher grocery sales by delivering everyday essentials", with in-store order technology and Partner Hub insights (Deliveroo for partners, checked 23 October 2026). For an order you would not otherwise have had, the only costs are the goods, the packaging and the commission, so what is left is profit your shop did not have before. The case to watch is a regular who moves from your counter to the app: the same sale with commission on top.
Then work out what one of your best sellers would actually leave you on Deliveroo after commission and VAT, and the delivery price that keeps the same profit as your shop. Put in your shop price, your cost, the commission rate in your agreement and the item's VAT rate:
Suggested Deliveroo price
Checking one item is easy. Keeping every item right as prices change is what SyncShelf does — first shops onboarding free now. Get your free margin check ↓
The calculator leaves out packaging, any offers you fund and card fees. The tier line refers to Deliveroo's Value Programme, which Deliveroo describes as a restaurant scheme; grocery and convenience partners are outside it today. For the full workings, use the Deliveroo margin calculator.
Frequently asked questions
Can a shop sell on Deliveroo, or is it just for restaurants?
Shops can. Deliveroo's sign-up asks you to choose Restaurant, Grocery or Non-food. Grocery partners sell “fresh, dry, ambient and frozen products”, and Deliveroo's retail offer covers non-food categories such as flowers, health and pharmacy, pet supplies, DIY, gifting, electronics and fashion. Every item must follow Deliveroo's Restricted Items policy.
How much does it cost to join Deliveroo?
Deliveroo doesn't publish a standard commission rate on its partner site. It says it charges “a commission on completed orders”, and its Partner Terms describe the fee as a percentage of the order value including VAT, plus VAT. Your rate is in the agreement you accept during onboarding, so read it before you sign.
How long does it take to get on Deliveroo?
Deliveroo's FAQ says it can have you “up and running in as little as 7 days” once you've completed the onboarding steps in Partner Hub. Retail sign-ups go through a form and Deliveroo's team contacts you, and Deliveroo doesn't publish a timescale for that route.
Do I need a Deliveroo tablet?
Grocery and retail partners can opt in to a Deliveroo tablet, or run the Deliveroo Order Picker app on a compatible Android device (Android 8 or later). Deliveroo recommends a barcode scanner, and the Order Picker isn't available on iOS.
Does Deliveroo's Value Programme apply to shops?
Deliveroo describes the Value Programme as a restaurant scheme. Grocery and convenience partners are outside it today. The Partner Terms still say your Deliveroo prices “should be the same” as your in-store prices, so plan your prices with that in mind.
SyncShelf: Your Square prices on Deliveroo, in step every day, with optional rules that help you stay inside Deliveroo's Good tier.
Before you set prices, read whether Deliveroo prices have to match in-store, and work out a price for any item with the Deliveroo margin calculator.
Get one of the first test spots
SyncShelf is in a free first test with a small batch of shops on Square and Deliveroo. Leave your email and we'll contact you when it's your turn. No cost, no commitment.