In your shop you keep
£0.45
25% margin
On Deliveroo you keep
£0.46
17.9% margin
Free Deliveroo margin calculator
Put in one item's price, what it costs you and your commission rate. See your margin in the shop and on Deliveroo, and the delivery price that matches it. Nothing to sign up for.
From the makers of this calculator
SyncShelf will keep your Deliveroo prices in step with Square automatically, show each item's margin after commission, and flag any item whose margin starts to slip. We're onboarding a small first batch of independent shops, coffee counters included.
In your shop, you keep the price minus VAT (if any) minus what the item cost you.
On Deliveroo, there's also the platform's commission: the cost of reaching delivery customers. So you keep the Deliveroo price, minus VAT, minus commission, minus your cost. That's why delivery prices are usually set a little higher than shop prices.
The suggested price is the lowest Deliveroo price that gives you the same £ profit (or the same % margin) as your shop. The rounded figure goes up to the next price ending in 9p.
The example figures use a 25% shop margin, the top of the 20–25% most independent shops work on (Talking Retail), and a 30% commission. Change them to your own.
Assumptions: commission is worked out on the price the customer pays. If you're VAT registered, you reclaim the VAT Deliveroo charges on its commission; if not, it's an extra cost, so we add 20% to it. It leaves out packaging, delivery fees, offers you fund and card fees. VAT examples are a rough guide; check HMRC's guidance on food and VAT and hot takeaway food. This is an estimate, not tax or financial advice.
On Uber Eats too? Try the Uber Eats margin calculator.
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