SyncShelf guide · for business owners

How to keep your Square and Deliveroo prices in sync — and the manual way to do it

SyncShelf: Your Square prices on Deliveroo, in step every day, with optional rules that help you stay inside Deliveroo's Good tier. Claim one of the first test spots, free while testing.

Where each copy of your price actually lives

If you run Square as your till and Deliveroo as a delivery channel, the same flat white exists in at least two places: in Square (Dashboard → Items, or the Square POS app) and on Deliveroo, where your menu is managed in Menu Manager in Deliveroo Partner Hub — or mirrored automatically, if you've connected Square to Deliveroo through an official integration. The two copies don't talk to each other unless something actively connects them, which is why the price you changed in Square this morning is usually still yesterday's number on Deliveroo tonight.

The manual way to keep them in sync

Change the price in Square first (Dashboard → Items → edit the item), so your till stays the source of truth.
Go to Deliveroo Partner Hub, enter your login details and select Menu Manager in the sidebar.
Click the matching item, update its price and click ‘Save’. Don't forget items with size or add-on prices, and any other menu (such as a scheduled lunch menu) that carries the same item.
Click ‘Publish’ to set the menu live. Saved changes don't reach customers until you publish. Then check the listing in the Deliveroo app.
If you run more than one site or a scheduled menu, publish to each site (three dots next to ‘Publish’) and check each menu.
If you also sell on Uber Eats or Just Eat: log in there and do the same again, by hand.

Screen names are from Deliveroo’s own help pages (editing items in Menu Manager, publishing your menu), checked 22 October 2026. The full walkthrough, including login, the app and fixing a half-updated menu, is in Deliveroo Partner Hub: how to edit your menu and prices.

For a menu of 40 items with a handful of price changes, that's realistically 20–40 minutes of careful clicking — per price change, per platform, forever. The risk isn't the time; it's the item you miss, which then sells all week at a stale price.

Where the manual approach goes wrong

Sizes and modifiers get missed. The regular flat white gets the new price; the large and the oat-milk add-on don't. Now the app disagrees with your counter on half the drinks.
Duplicate and seasonal items drift. The same brownie appearing on two menus gets updated once.
Costs rise, delivery menus don't. Supplier prices move weekly; nobody re-touches the delivery copy until a complaint forces it.

The faster way

SyncShelf (in testing) watches your Square item prices as the source of truth and pushes matched prices to Deliveroo automatically. When a platform price drifts from where it should be, it flags it instead of waiting for a customer to notice.

Get early access — free while testing

Get one of the first test spots

SyncShelf is in a free first test with a small batch of shops on Square and Deliveroo. Leave your email and we'll contact you when it's your turn. No cost, no commitment.